Today, we’re open in sixty-three regions: fifty US states and thirteen Canadian provinces and territories.
We started with a small pilot of Ohio towns and Ontario cities to see whether anyone would buy a shirt that admitted, from the front, to being a souvenir from Cleveland or Sudbury. Turns out — yes. So we made more. Then more. Then Alaska. Then Nunavut, briefly, before the print shop remembered the postal costs.
Every region on the site now has at least a few designs — usually a “Greetings from,” a “Varsity,” an “I Heart,” and a “Tour” edition. Some have more, if the city has more to point at. Some have less, if it doesn’t.
There are still cities we haven’t gotten to. There are entire regions — parts of Mexico, most of Europe, everywhere else — that we may or may not add. The plan is to keep adding, quietly, in batches, without announcing every one of them the way a marketing team would. If your town shows up, that’s the announcement.
Thanks for being here early. If a shirt for your town helps in any way, that is more than we expected.
— MSC